Instagram Marketing is building your profile on an Instagram platform and captivating your audience via real-time sharing of photos and videos.
Today, 60% of internet users surf Instagram to connect with brands. Unlike Facebook, Twitter, or any other social media channel, Instagram has the highest average engagement rate of all which means people are there to engage with businesses.
A few facts which depict that Instagram is worth your time and equally crucial for your business are-
Instagram is not merely a social media app for your personal use. It can help you to create a strong brand identity in the market by providing a platform for promoting your products and services and inspiring the audience.
Our approach for Instagram social media management always worked remarkably for all our clients as it involves research, ideation, creation, implementation, and modification of our techniques from time to time in order to get the desired Return of Investment through Instagram marketing.
Thorough research on audience and business is required to understand the market. Make sure you analyze the few parameters given below-
Your competition and competitors: Before you begin strategizing, it becomes important to identify the strengths and weaknesses of your competitors within the market. As strengths can work as an inspiration and weakness can be beneficial for you when exploited.
Your brand reputation: Analyze the current brand reputation you have in the market. This can help your social media experts to understand whether they can build a strong empire on the current foundation or start by laying a new foundation for better results.
Analyze past Instagram performance: A quick review of posts/ stories/ images/ videos published in the past will clue in the social media team about the behaviors and interests of the followers of your Instagram page. They will get to know what type of content engages your audience and which posts must not be there on your page.
Handling of a social media channel is not a single person's cup of tea, as it involves, ideation, creation of engaging content and posts, implementation of campaigns, interaction with the audiences, and analysis. So, once the goal is set, a proper social media calendar is created by the specialist which gets approved by the clients first.
The social media calendar includes creative assets that work perfectly on Instagram. The creative assets we include in our Instagram marketing services are-
Posts: Being a visual platform, your posts must contain images, gifs, or short videos. While writing a campaign a social media specialist checks which type of posts get maximum engagement, what is the most suitable time/ day to post, and creates at least 15-20 posts for a month, keeping a few for backup.
Ads: Ads perform best when shown to a particular target audience on a particular platform at a particular time. This helps in keeping control of the budget and utilizing it in the best way possible. While creating a campaign, we keep on showing our samples to the clients to get their insights.
A campaign becomes successful when the complete team, the social media expert, the designer, and the project coordinator work together to share their ideas and thoughts.
Once the strategy is set to concrete by the client’s approval, we implement the things as decided and keep monitoring their performance regularly. If the campaign doesn’t perform well, we stop the campaign and post the backup campaign to keep interacting with the audience.
Continuous monitoring of the performance of images and videos posted is beneficial for the future. It also allows you to have control over time and modify the campaign as and when needed. A few important things you can ask your social media specialist about-
This creates transparency between us and the clients and keeps them informed of the progress we are making.
The most common mistake Instagramers do is that they add Hashtags in bulk in order to get discovered. But, unfortunately, this doesn’t help in getting more followers. In fact, this isn’t likable by the audience and it never will be.
Depending on what you are posting about, add hashtags to your post but not in a single sentence.
You might get 1000s of followers on Instagram after paying someone but you can not buy engagement which is the ultimate goal and benefit of Instagram marketing. Once you are regular on Instagram, you will ‘Like for Like’ or ‘comment for comment’, these types of hashtags are used in various Instagram posts but, believe us they are of no use. It’s just a poor Instagram marketing technique.
It’s best to utilize all the good features of Instagram for Instagram marketing services to be effective for your business. Adding complete information about your business in the bio will add credibility to your profile. It gives your audience a way to interact with you with contact number, and email whereas, a direct link to your website helps them to know more about your business, taking them down to the sales funnel.
A healthy conversation with your customers is a way straight to their hearts. Make your audience feel special by responding to their messages quickly. If you can’t reply to them one on one, you can create a post around it mentioning or tagging them in your posts so they don’t feel neglected.
If you are getting a lot of messages, you can even hire a customer support executive to respond to those queries.
Giving your customers an authentic way to purchase your products from the website directly and making them feel secure while the whole purchase process is a big deal. Add web links to your Instagram posts which directs your customers straight to the product page from where they can make the purchase. This will ease the buyer’s journey.
The stories posted on Instagram are moved to archive after 24 hours. Thus, most of your audience is unable to see it and engage with your posts. You can make your posts everlasting by adding it to highlights.
Creating a normal profile is for individuals and will not reap you as many benefits as the business profile. While creating a business account, you get the privilege to add every essential information about your business so that your followers can reach you easily. Whereas, in the case of a normal account this facility is not given.
Don’t have a business profile? Don’t worry. You can easily convert your normal Instagram account to a business account with a few clicks.
Your Business profile must include:
The ultimate goal of promotion and branding is to be remembered by your audience all the time and a consistent style guide helps you with that. By a consistent style guide, we mean creating a proper guideline for the usage of colors, patterns, and fonts. This will make things simple, and easy to recognize. Thus, helping in the buyer’s journey.
Having a unique format and color in all your Instagram posts will help you stand unique among your competitors.
Social media platforms offer a good source to interact with your target audience. You can get to know more about them, their likes and dislikes, interests, and have a review of your product/ services. Businesses must offer their customers and potential customers, both, a chance to interact with the brand.
Posting content related to your products/ services on a regular basis makes your Instagram profile mundane. Make it engaging for your audiences by reposting their content on your page as part of some competition that’s beneficial for your business and even for them. Encourage engagement on your Instagram account to get more followers.
Instagram doesn’t allow you to be boring while engaging with the audience. Post playful content on your page that gives your audience scope to comment and share with full freedom.
