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01

Maximum Customer Reach

With 442 million active users worldwide, Pinterest is the only platform that works as a search engine for images as well as an interactive social media platform. Small businesses from distinct domains have witnessed more than 100 million views of their pins within a month. Therefore, it has the potential to make your brand reachable to a wider audience without splurging a lot of money in Pinterest marketing packages.

02

Improved Business Credibility

Businesses that focus on expanding their business via online marketing must build credibility. Pinterest allows your customers to show trust in your business by saving the pins to their board for further use in future, sharing your pins or even commenting on the pins. This will show your prospects that your customers trust in your business and they can trust too.

03

Enhanced Market Potential

Unlike other social media platforms which users find a way of communicating with their friends and relatives, Pinterest provides users with a way to interact with the brands. Users don’t stick to the platform all they long to pass their time, they go on the platform to search for something specific and when they find it they pin it for future purpose. This has enhanced the market potential as well as the engagement with customers.

04

Long Term Marketing Strategy

Pinterest marketing works like marketing on Google with comparatively lesser competition. It reaps long term results as they pin you publish on the platform today can go viral today or a year later depending on the engagement it gets. However, the pin will continue to bring traffic to your website till the time your audience find the pin relevant for them. You can also update the pin after some time to get more engagement.

05

Increased Traffic To Website

While publishing a pin to your Pinterest board, users can add multiple links to the website, blog posts or videos relevant for the audience. If the users find the pin useful, they can click on the link and will reach the registered website directly from Pinterest and make the purchase or drop a query to connect with your business. Thus, this platform is great to increase the traffic on the website or blog posts.

How Pinterest Marketing Is Different Than Any Other Platform?

In today’s age, people are more attracted to visuals than text-based platforms as visuals make an instant connection with the viewers. For instance, in good old days at school, we used to see every highlight of the school, activities, awards etc. on a bulletin board on the reception that attracted maximum attention. Pinterest shares a very similar idea. You can pin whatever you like on Pinterest on your board and refer it when needed. Some of the unique features that Pinterest have which makes it a suitable marketing platform are listed below.

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  • Boards: A space that carries a similar type of images or images that belong to the same category. This declutter the pins you publish on your profile and categorize them on the basis of similarities between them.
  • Secret boards: This is a type of board which is visible to the owner of the account only and hidden from the rest of the audience online. People create such boards for their pursual or they make a secret board for some time and then change the privacy to make it visible for all.
  • Group boards: When multiple people create pins on a single board because all the pins belong to a single category then that board is known as group boards.
  • Pin: Pins are the images, infographics, and banners that you publish in your Pinterest account. Pins represent the services provided or the products of the brand. It usually carries a link directly to the blog or website.
  • Repin: Just like sharing on other social media platforms, repinning shows that you are interested in some content/ image which is already pinned by someone in their profile. Repinning is sharing it in your profile.

Our Pinterest Management Service Offerings

Determine Pinterest Audience

Depending on the type of business you have, we perform audience research to target a specific audience that might be interested in your business. When our Pinterest marketing experts perform audience research, they will get to know how much audience reach they can expect out of 442 million. They will also get to know the demographic which includes an approximate idea of the location from where you can get traffic, the age group of the visitors, the devices where they are surfing the Pinterest application and much more. The outcomes of this research will help in creating a proper Pinterest marketing strategy that engages the maximum audience, brings maximum traffic on the website and drive the best results.

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Strategic display of work to showcase your expertise

Some say Pinterest is an ultimate social media platform whereas some treat Pinterest as a search engine for images but according to the experts it is somewhere in between both the utilities. Pinterest allows small businesses to showcase their product or services in the form of engaging images, videos, infographics and other similar ways.

These impressionable representations are known as pins which help users to remember the brand for a comparatively longer time, making the brand much easily recognizable and popular.

Being a trusted Pinterest marketing agency, at PNJ Sharptech, we create a monthly strategy for publishing pins on the platform that can bring maximum engagement and traffic to the website. We also get it checked by the clients to ensure nothing inappropriate goes on the profile which could hamper the business reputation. Thereafter, we work as planned to get the desired results.

01

Audience Growth

Once we begin to publish pins on your profile, the audience that is interested in your category of pins will start seeing your pins on their walls. Once they begin to engage with your pins (pin it, like it, share it), more and more audience will get notifies about it. Our Pinterest specialists will also create a buzz around your profile to attract the audience. The more people will see your pins, the more engagement you will get which ultimately converts into your website traffic.

02

Board & Pin Management

Under board and pin management services, we categorise all the pins published under specific boards to declutter the pins. We also analyze how the pins are working. If some of them can perform well with slight modifications we do that to engage more audience. Some of the pins are published for the existing customers associated with the business whereas some are to attract prospective customers. We believe in creating a perfect board to achieve maximum results.

03

Creative Design

Innovation and creativity go hand in hand. Our creative junkies stay up to date with the creative campaigns of big brands and keep an eye on how they are implemented. They bring out of the box ideas on the table to promote your business and then analyze what is working for you and what’s not. They identify what your audience is liking the most and then plan their creative strategy for Pinterest marketing accordingly. Some of our unique campaigns have also gone viral in our journey as a Pinterest marketing agency.

04

Transparency with Optimization & Report

We understand that hiring another marketing agency requires a lot of trusts and to prove that we are trustworthy, we provide periodic reporting to you which shows where your business stands and what is the growth. We also keep you updated about the Pinterest campaigns we are running and their performance, so you can share your ideas and views and we can update it. The reporting can be done weekly or monthly as decided. We will also optimize the campaigns which are not performing well timely to get greater results.

05

Feature interesting blog posts

While creating a Pinterest marketing strategy we make sure that everything that’s present on your website is showcased in your Pinterest profile in a concise manner. Therefore, we prepare pins specifically around the blog posts you publish on the website, so your audience can read those blogs and benefit from them. The pins published on Pinterest contains a direct link to the blog which will increase the click-through rate and traffic to the website.

06

Drive traffic to your website

Unlike other visual platforms, Pinterest allows adding links to each pin published on the website whereas other platforms like Instagram allows adding of the website link in the profile or in Insta stories that remain only for 24 hours. Therefore, Pinterest can generate large traffic for your website and is comparatively a good technique to drive long term results.

Conduct market research

When it comes to research, most of the social media platforms show insightful reports for analysis when paid options are enabled. Unlike other platforms, Pinterest allows users to research the type of audience they have without any paid services. One can easily publish pins on Pinterest and analyze the behaviour of the visitors and the type of audience it attracts.

Pinterest marketing is an amazing platform for small businesses to present themselves in front of their audience without burning a hole in their pocket. Also, it gives a clear idea of what to expect from Pinterest marketing services and whatnot. In terms of your marketing strategy, with the help of our experts, you will be able to figure out exactly what works for your audience in the minimum amount of time.

Businesses can also keep a track of their competitors on Pinterest, analyze what works for them and what updates they must include in their own marketing strategy to achieve better results.

Frequently Asked Questions

Successful business accounts on Pinterest have around 30- 50 boards in their profile which clearly shows their expertise and the range of services they offer.
On Pinterest quality matters most over quantity. Therefore, focus on the type of pins you create as it must be engaging for your audience. Other than this, 10-30 minutes on Pinterest is sufficient to consistently create pins on Pinterest if you have a new account.
Understand your pins are the only things that represent you and your business on the Pinterest platform. Therefore, show as much versatility as you can on this platform and make at least 20-30 graphics from a particular genre to show your expertise in that particular niche. The more the merrier. Make sure your pins are relatable to your business and website so your audience doesn’t get confused in between and make the purchase from the website.
Pinterest is a great marketing platform for every type of business irrespective of the domain. However, some businesses get greater results than the other via Pinterest marketing and they are - bloggers, event planners, tour and travels, fashion and lifestyle, home decor, DIY and craft, and entertainment to name a few.

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